Guidelines for Creating a Desirable Image of the Nakhon Ratchasima Provincial Public Health Office.

Abstract

This research is an action research. The objective is to study the current image, the process of creating an image. and guidelines for creating a desirable image of the Nakhon Ratchasima Provincial Public Health Office. Data collection was conducted with a questionnaire of personnel working under the Nakhon Ratchasima Provincial Public Health Office, number of 424, and in-depth interview of 15 people. The first group discussion of 15 participants and the second group discussion of 15 participants were analyzed by quantitative data, frequency, amount, percentage, mean, standard deviation, qualitative data by categorizing the data.

The results of the research found that (1) personnel under the Nakhon Ratchasima Provincial Public Health Office were female, aged between 31 – 40 years, marital status, working in the position of professional nurses, working status as a government official, graduated with a bachelor's degree and average monthly income between 25,001 – 30,000 baht, overall satisfaction is at a high level of satisfaction ( =4.02, S.D. =.65), as for the overall demand, it was at the most wanted level ( =4.31, S.D. =.69) and overall, the personnel had opinions on the image of the Nakhon Ratchasima Provincial Public Health Office at the very agree level ( =4.15, S.D. =.68) (2) The process of creating a desirable image can be described in 5 steps, including: Identify objectives, define a model or method, implement the plan, evaluate and summarize the results of the integration of the participatory planning (A-I-C) process into operations. (3) The guidelines for creating a desirable image of the Nakhon Ratchasima Provincial Public Health Office is the MCSEP Model, which is (3.1) Executives must focus on creating a desirable image (Manager). (3.2) Nakhon Ratchasima Provincial Public Health Office must have communication channels within the organization. (Communication). (3.3) every work group or every department must provide services to the people with speed (Service). (3.4) Buildings that are clean, shady, ventilated, and are Smart office (Environment) organizations. (3.5) Personnel must pay attention to complying with the guidelines for creating a desirable image of the Nakhon Ratchasima Provincial Public Health Office (Personnel). The developed guidelines are appropriate, can be used in practice. Suggestions should be to apply the MCSEP Model to expand the effect at the local level.