Opportunities and Trends for Professional Nurse Entrepreneurs in the Digital Age
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Abstract
Introduction: The transition of the nursing profession toward the role of an entrepreneur represents a vital career path in the digital era and an aging society. Objective: This article aims to analyze the trends and opportunities for nurse entrepreneurs in Thailand, driven by several factors such as structural demographic shifts and digital technology. Specifically, Thailand's complete transition into an aged society has increased the demand for professional elderly care services. Meanwhile, technologies such as Artificial Intelligence (AI) and telemedicine have opened opportunities for nurses to establish diverse businesses. This article analyzes health and wellness market trends, highlighting the growth of businesses related to longevity and technology integration. Nurse entrepreneurs can operate in two primary categories: 1) Clinical-focused businesses, such as home healthcare services, and 2) Knowledge-based businesses, such as health consulting and the use of digital technology. Furthermore, it addresses the challenges faced by nurse entrepreneurs, including heavy workloads and complex legal frameworks. Results: Achieving success as a nurse entrepreneurship requires the integration of four core competencies: professional, organizational management, interpersonal, and personal competencies. Despite various challenges, it is essential for the Nursing Council and educational institutions to accelerate the modernization of legal regulations and curricula to foster an entrepreneurial spirit. Such support is a crucial element in enabling nurses to build sustainable businesses and contribute genuine value to society.
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