Participation of Commercial Network Managing Illegal Advertisement of Healthcare Product in Chiang Mai Province

Abstract

This research is a descriptive study by collecting retrospective data from the operation of the Advertising Project of Chiang Mai province from October 2020 to September 2023 and collecting data from the debriefing of representatives of radio networks, public networks, and relevant government officials in 2023. The objectives are to study the participation process of radio networks in managing health product advertising problems in Chiang Mai Province and to study the results of the operation of the Chiang Mai Radio Broadcasting Network to solve health product advertising problems. The results of the study found that the operation according to the conceptual framework in 4 areas: 1. Developing a collaborative mechanism, with government agencies, the public, the media, and educational institutions continuously attending meetings and presenting the results of various operations, making this project is familiar with and continuously cooperates with. 2. Law enforcement From the surveillance data from fiscal years 2018-2022, the offenses in incorrect health product advertising decreased by 43.90, 51.81, 42.11, 26.13, and 10.69 percent, respectively. 3. Raising awareness of the media through training on advertising and dangerous health products. The impact of health consumers who believe exaggerated and exaggerated advertisements, create health understanding to create awareness and reject illegal advertising, including radio networks that can warn each other when encountering inaccurate advertisements, develop the potential of radio hosts to be lecturers for the elderly, can this projects to request funding from other agencies. 4. In terms of disseminating knowledge to the public, support media production and disseminate health knowledge media to the public correctly, warn of dangerous health products, participate in public relations campaigns, create a trend of consumers being media literate.