คุณลักษณะส่วนบุคคลและปัจจัยแห่งความสำเร็จที่มีผลต่อการปฏิบัติงานคุ้มครองผู้บริโภค ของเจ้าหน้าที่สาธารณสุขในโรงพยาบาลส่งเสริมสุขภาพตำบล จังหวัดสกลนคร

Abstract

This cross-sectional descriptive research aimed to study Personal characteristics and key success factors affecting the consumer protection performance of health personnel at sub - district health promoting hospitals Sakon Nakhon province, Thailand.  A set of 134 consumer protection health personnel was randomly selected by simple random sampling technique from 168 populations.             The quantitative data was collected by using questionnaires which was examined and verified by the three experts for content validity. The item objective congruence (IOC) was more than 0.50, for all items and Cronbach’s Alpha Coefficient was 0.98. In-depth interview guidelines were used for collecting             the qualitative data with 12 key informants. Data was collected between 4 ^th February 2024 to 3 ^rd March 2024. Data analysis was performed by descriptive and inferential statistics at a significant  level of 0.05.

            The results showed that the overall of key success factors and the consumer protection performance of health personnel at sub district health promoting hospitals were at a high level with average of 4.07 (S.D.=0.47) and 4.10 (S.D.=0.49), respectively.   The overall of the key success factors had a high level of relationship with the consumer protection performance of health personnel (r=0.803,              p-value<0.001). Three variables consisted of key success factors; building understanding and encouraging, the implementation in areas where readiness and voluntariness to participate including   the development of health care facility images effected and could jointly predict the participation, of the consumer protection performance of health personnel at sub district health promoting hospitals Sakon Nakhon province  at 70.6 percent (R² = 0.706,  p-value<0.001).