Monitoring illegal online media content of an aesthetic clinic in Ratchaburi

Abstract

          Consumers are increasingly prioritizing beauty. Medical practitioners are responding to this need through advertising to entice them to seek services. Previous research has found that online advertising violates the law significantly. The objective was to study and address online advertising issues at medical clinics providing cosmetic procedures
in Ratchaburi Province. The research methodology was a cross-sectional analytical study of 42 medical clinics providing cosmetic procedures in Ratchaburi Province. Descriptive statistics and analytical t-tests were used. The study was reviewed by the Human Research Ethics Committee. Results: Online advertising at medical clinics providing cosmetic procedures in Ratchaburi Province From February to April 2025, 1,972 violations of the Hospital Act and the Medical Profession Act were found.
The Department of Health Service Support's announcement on the criteria, methods, conditions, and expenses for advertising or announcements regarding hospitals,
B.E. 2562, accounted for the most violations, with 1,432 violations (72.62%).
The differences in violations of the law were not statistically significant (p > .05).
Paired-sample t-tests revealed a statistically significant decrease in online advertising violations after the publication of the Hospital Advertisement Approval Manual
(p = .006). Conclusion: Online advertising violations by medical clinics providing cosmetic services in Ratchaburi Province differed, and the published Hospital Advertisement Approval Manual was able to reduce violations.