The Service of One Stop Service Center, Nong Bua Lam Phu Provincial Public Health Office for Wellness Economy Policy

Abstract

This report aims to evaluate the efficiency of the One Stop Service Center (OSSC) at the Nong Bua Lamphu Provincial Public Health Office in upgrading to the Government Easy Contact Center (GECC) standards and its role in driving the Wellness Economy policy to generate income for the grassroots economy. Using a Mixed Methods approach to analyze retrospective data over 3 years (2023–2025), the study found that shifting the role from a Regulator to a Partner and Accelerator through Digital Transformation and the implementation of the HEP Model (Nong Bua Lamphu Health Economy Partner Model) yielded tangible achievements:

1. Efficiency: The processing time for drug license renewals was reduced from 5.5 days to just 1.6 days in 2025, achieving 100% timeliness in service delivery.
2. Accessibility: The proportion of online service usage (E-service) reached 89.02%.
3. Economic Impact: The online service system helped reduce costs and opportunity costs for entrepreneurs by over 234,225 THB in 2025.

In the dimension of the Wellness Economy, utilizing the HEP Model for entrepreneur development led to concrete successes. Notably, the Ban Wang Hin Sa Community Enterprise received the "FDA Quality Award 2025," and Suan Lung Dam Lam Phaniang products were certified as "Smart Products," increasing sales to over 3,000 units per year. Regarding satisfaction, service users reported "Highest" levels of satisfaction (Walk-in 4.86, Online 4.51).

Policy recommendations suggest enhancing the digital health service ecosystem by leveraging AI and Big Data to analyze market trends and provide consultation, aiming to sustainably elevate Nong Bua Lam Phu to a high-quality agricultural city.