ผลการพัฒนาศักยภาพเครือข่ายองค์กรคุ้มครองผู้บริโภค ในการตรวจสอบโฆษณา ที่ผิดกฎหมายของผลิตภัณฑ์สุขภาพ ทางสื่อออนไลน์ จังหวัดอุบลราชธานี

Abstract

This study aims to develop knowledge and assess the potential of monitoring online media advertisements for health products that violate the law, and to study the results of monitoring and reporting on the unlawful advertisements of online media for health products by the consumer protection network in Ubon Ratchathani province. The subjects of this quasi-experimental research consists of 144 members who are part of the consumer protection network in Ubon Ratchathani province. The study method consists : Practical training for the development of knowledge and skills in inspecting and reporting illegal advertisements of health products via online media. Pre-training and post-training knowledge testing and evaluation of inspecting and reporting skills for illegal advertisements of health products via online media, immediately after receiving training and one week after training. Collect data between March-May 2024 and using three types of research tools namely, Skills assessment form, Report form for inspecting and reporting illegal advertisements of health products via online media.The statistics used are descriptive statistics, paired t-tests, and McNemar's Test.

          The study found that  most subjects were females (74.31%) with mean age of  51.26 + 10.26 years old. Educational qualifications: Diploma/Associate degree most commonly found at 53.47% and the occupation of farmer is the most common at 50.69%. The test results found that the subjects had a statistically significant increase in knowledge about health products. (before training 2.94+0.94 points and after training 4.62+0.61 points, P<0.001). Knowledge of the legal aspects of advertising health products (before training 1.54+0.88 points and after training 4.60+0.57 points, P<0.001) and reporting illegal advertising of health products through online media. (before training 4.81+1.22 points and after training 7.83+0.43 points, P<0.001).         As for the results of monitoring and reporting on the illegal advertising of health products, the subjects demonstrated a statistically significant decrease in assessment skills one week after training in three platforms, namely TikTok (from 71.53% to 62.50%, P=0.001) Shopee (from 97.92% to 80.56%, P<0.001) and Lazada (from 98.61% to 86.81%, P<0.001).The results of inspecting and reporting illegal health product advertising online found that the highest percentage of reports were made through Facebook, at 21.04% and the content with the most excessive advertising actions found is at 61.77%.So The development of the capability established enables the consumer protection organization in Ubon Ratchathani Province to inspect and report on online media advertisements that violate the law regarding health products, but cannot be sustained indefinitely. This is done in order to develop it into  a surveillance network for the province.