Fitness facility standard factors affected selecting decision of Fitness service, Regional health promotion center 5 Ratchaburi
Keywords:
fitness center/ decisionAbstract
This research attempts to study fitness facility standard factors affecting decision making of fitness users, relationship between the standard factors and users’ decision, and accuracy of predicting users’ decision by using the standard factors, at Regional health promotion center 5 Ratchaburi. The instrument in this study was questionnaire, checked by 3 experts for correlative contents. Using specific sample group of 376 fitness users, the data was collected and analyzed by Daniel(2010)’s formula, as well as descriptive statistics, Pearson Correlation and Stepwise multiple regression.
The findings reveal that the sample users; mostly female 68.6%, at age 31-40 yrs, 37%, at age 41-50 yrs, 24.5%, single 48.7%, married 44.1%, bachelor degree 62.2%, government officer 32.7%, business owner 31.4%, income 10,001 – 20,000 THB 34.3%, income 20,001 – 30,000 THB 22.3%, decided to use fitness service at Regional health promotion center 5 Ratchaburi at high level( =4.02, SD = 0.43) High accuracy predicting factors with significant level p < 0.05 are standard of equipment, standard of service staff, standard of security and emergency countermeasures and standard of buildings and environment, respectively. Accuracy of prediction at 41.6% (R2Adj = 0.416)
The study result supports concept about management of service standard at Regional health promotion center 5 Ratchaburi affecting decision making of users. The service staff therefore can use this research result to improve service by emphasizing at the relating factors. While the service center executives should support equipment and service staff to be adequate for service as well as for security in case of emergency.
References
2. Division of Physical Activity and Health. Manual for standard of fitness establishment No.1. Bangkok: Kaew Chao Chom Publishing Center; 2014. (in Thai)
3. Public Health Act, B.E. 2535 Notification of the Ministry of Public Health Re: Activities hazardous to health (2015) Government Gazette Volume 132 Special Section 165 (June 3, 2015). (in Thai)
4. Kotler P. Principle of Marketing. 6th ed. New Jersey: Prentice Hall; 1993.
5. Daniel WW. Biostatistics: basic concepts and methodology for the health sciences. 9th ed. Asia: John Wiley & Sons; 2010.
6. Pornwijitjinda W. Factors Influencing Decision to Use a Fitness Center, Case Study Ture Fitness and Fitness First. Thammasat University, Faculty of Economics, Department of Business Economics; 2013. (in Thai)
7. Kamolsuthi N and others. Factors Influencing Fitness Center Membership
Decision Making Behavior. Siam University, Department of Marketing; 2007.
(in Thai)
8. Prajerdchaiwong K. Factors Affecting Membership Renewal of Healthcare Branch System Consumers in Bangkok. Thammasat University, Faculty of Economics, Department of Business Economics; 2005. (in Thai)
9. Somboonwan M. Factors that affecting Customer decision toward Fitness Center people in Bangkok. Thammasat University, Faculty of Commerce and Accountancy; 2015. (in Thai)
10. Charoenprabkul B and Manahiranwet P. Factors affecting choice behavior
Customer service in Bangkok A case study of users of Fitness First Fitness Center. Journal of Rangsit Graduate Studies in Business and Social Sciences. 2014; 1 (1), 104-117. (in Thai)
