THE MANAGEMENT APPROACH OF SPORT FOR ALL BY SOCIAL NETWORKING

Main Article Content

Daranee Likhitworasak
Supitr Samahito
Kasem Nakornkhet

Abstract

The objectives of this study were to research on duties and roles of the organizations that were associated with sport for all and create the development process with social networking. The data of the study were collected from questionnaire on a sample group of members from 179 sport clubs, in-depth interviewing from 9 experts, and focus group with 10 sport for all experts working on social networking and sport management. The research tools were questionnaire which has been guaranteed by Cronbach’s Alpha Coefficient with 0.85 reliability index and semi-structured interview which assessed by index of item objective congruence (IOC). The results were found as follows:


  1. 1. The duties and roles of organizations associated with sport for all are to maintain the frequency and duration of cooperation. An adequate time to organize and promote sport and fitness regularly is the main factor for the sustainable development of sport for all.

  2. 2. The process to the development of sport for all is driven by a proper social networking which consists of 3 parts: the governmental organization, private organization and public organization. These organizations are gathered together informally according to the objective of the activity and the voluntary and staff system. However, the private organization is appointed as the main driver supported by the government while the public organization main role is to execute and determine the direction of the process in correspondent with government policy using combination of formal and informal working mechanism.

The conclusion and suggestion to the acknowledgement of factors that are associated with the drive that forms developing methods and cooperation among social networking for fitness development and sport for all.

Article Details

How to Cite
Likhitworasak, D. ., Samahito, S. ., & Nakornkhet, K. . (2020). THE MANAGEMENT APPROACH OF SPORT FOR ALL BY SOCIAL NETWORKING. Academic Journal of Thailand National Sports University, 12(2), 26–39. Retrieved from https://he02.tci-thaijo.org/index.php/TNSUJournal/article/view/244396
Section
Research Articles

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