THE DEVELOPMENT OF THE DECISION-MAKING INDICATORS TO SPONSORSHIP OF PROFESSIONAL SPORT ORGANIZATIONS IN THAILAND
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Abstract
The objective of the development of the decision-making indicators to sponsorship of professional sport organizations in Thailand was to support sport activities and usefulness. Researchers used random method to study by collecting 500 samplings from sport organizations for analysis. The research results were found that there were only 424 replies back or equal 84.80%. There were four factors to explain about the variables of decision-making to sponsorship of professional sport organizations: word-of-mouth, knowledge, repeating and trusting. Thus, these factors showed the variables of decision-making to sponsorship of professional sport organizations as the following; 37.90%, 18.20%, 8.70% and 6.84%. Also it explained about the variables of decision-making to sponsorship of professional sport organizations with cumulative percentage 71.65. The Eigenvalue range is between 1.163 – 6.444.
The research study revealed that measurement of development of the decision-making indicators to sponsorship of professional sport organizations in Thailand supported sport activities and usefulness. Moreover, this result can evaluate indicators of the decision-making to sponsorship of professional sport organizations. There were many reasons to support, motivate and affect decision-making to sponsorship of professional sport organizations. Thus, the executives who were sponsors can use this tool for decision–making, as well as specific expectation for sponsors should know what your weakness on your process is. Hence, development of these who got sponsors should be standard and focus on privilege rights on agreement. The important instrument which help organization succeed was decision–making indicators.
Article Details
The published article is a copyright of the Academic Journal of Thailand National Sports University. The passage appeared in each article in this academic journal is a perspective of each author which is not related to the journal. Each author is required to be responsible for all components of his/her own article. If there are any mistakes, each author must be responsible for those mistakes on his/her own.
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