The Influence of Service Quality, Team Attachment and the satisfaction affects Team Loyalty with Fan Club in the Thai Premier League club
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Abstract
This research aimed: 1) the influence of quality of service participation and the satisfaction that affects loyalty in the Thai Premier League club. The population used in this study was the fanclubs from the Thai Premier League Football Club 802 persons. The data were analyzed by percentage, mean, standard deviation, analysisof variance and multiple regression analysis. 2) tocomparethe differences in background that affect loyalty in Thai Premier League of Fan clubs.
The research found that: 1) Quality of service, participation. And satisfaction in fluence of loyalty on Thai Premier League clubs is statistically significant in all aspects. 2) Personal background Affected Loyalty toThai Premier League clubs, sex, age, education, occupation, income and duration of this club. Y (loyalty in Thai Premier League club) = 0.89 +0.24 X1 (Satisfaction) +0.46 X2 (Quality of service) +0.10 X3 (Participation) This equation the power of prediction is 88 percent.
Article Details
The published article is a copyright of the Academic Journal of Thailand National Sports University. The passage appeared in each article in this academic journal is a perspective of each author which is not related to the journal. Each author is required to be responsible for all components of his/her own article. If there are any mistakes, each author must be responsible for those mistakes on his/her own.
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