FACILITY FACTORS AFFECTING USERS’ SATISFACTION IN MUAY THAI BOXING CAMPS
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Abstract
The purpose of this research was to study the facility factors affecting satisfaction of Muay Thai camp customers. The samples were selected from the groups of members of 10 different Muay Thai camps having characteristics specified. The samples included 480 people of those who applied or with more than 6 months regular membership of such boxing camps. Questionnaires were used to collect data for analyzing with fundamental statistics including frequency, percentage, mean, standard deviation. Furthermore, Multiple Regression was used to test the established hypotheses of the research.
This research aimed to study factors of facilities affecting satisfaction among customers towards Thai boxing camp. The 7 factors included service, physical fitness equipment, internet, locker, bathroom, parking, food and stores. The result indicated that service, fitness equipment, locker, bathroom, parking, food and stores affected satisfaction of members while internet affected satisfaction negatively. Conclusion: Factors regarding facilities tended to have impact on satisfaction of members of Muay Thai camp in Thailand. The most impacting factor was parking, followed by food and drinks, bathroom, service, fitness equipment, and locker respectively. Conversely, internet impacted the satisfaction of members of Muay Thai camp negatively.
Article Details
The published article is a copyright of the Academic Journal of Thailand National Sports University. The passage appeared in each article in this academic journal is a perspective of each author which is not related to the journal. Each author is required to be responsible for all components of his/her own article. If there are any mistakes, each author must be responsible for those mistakes on his/her own.
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