The Factors Of Sports Stadium Facilities Affecting On Spectator Satisfaction In Thailand Premier League 2017

Abstract

The purposes of this research were to study about the factors of sport stadium facilities affecting spectator satisfaction in Thailand Premier League2 017. The subjects were 480 spectators at football stadium in Thailand Premier League 2017. This study was used the questionnaire about satisfaction of football stadium facilities. This study both passing and non-passing A-Class stadium. The collected data was analyzed in percentages, means, Standard deviation, and Multiple regression. Major respondents weremalespectators with63.1.There weresixfactors thataffected
spectator’s satisfaction in Thailand Premier League 2017, and those factors were Stadium access, Facility aesthetics, Scoreboard quality, Seating comfort, Layout accessibility, Space allocation and Signage. However, after analyzing the factors affected between football stadium passing and non-passing A-Class was found, Passing A-Class stadium has Seating comfort,Layout accessibility and Spacial location and Signage affected spectator’s satisfaction. And the factors of non-passing A-Class stadium has affected spectator more than passing A-Class that is Facilities aesthetics and Scoreboard quality Conclusion: The results of this paper evaluated the influence of sports stadium facilities on spectator satisfaction in Thailand PremierLeague. According to result above, it concluded the factors of sport stadium facilities affecting on the spectator’s satisfaction. But the number of factors that affected spectator’s satisfaction of the passing and non-passing has a different number factor.