FACTORS INFLUENCING THE INTENTION TO WATCH MIXED MARTIAL ART COMPETITION BROADCASTING IN THAILAND
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Abstract
The purpose of this research was to study the factors influencing the intention to watch mixed martial art (MMA) competition broadcasting in Thailand. The questionnaire and interview were used as tools of a survey method to collect all data from broadcasting viewers who watched mixed martial art competition. Population were 443 Thai viewers, 15 years of age and over, from Bangkok and vicinities. Stratified random sampling was applied to divide all the viewers into 3 groups. 1. Group of people who trained mixed martial art in the number of 52 people. 2. Group of people who watched mixed martial art competition only in the number of 103 people. 3. Group of people who trained other martial arts in the number of 288 people. The statistical tools used in this study are frequency, percentage, mean, standard deviation and testing the relationship between factors by Multiple Regression Analysis. The research results indicated that the factors influencing the intention to watch mixed martial art competition includeed rules, relationship with mixed martial art, public relations, the importance of competition and ring girls.
Article Details
The published article is a copyright of the Academic Journal of Thailand National Sports University. The passage appeared in each article in this academic journal is a perspective of each author which is not related to the journal. Each author is required to be responsible for all components of his/her own article. If there are any mistakes, each author must be responsible for those mistakes on his/her own.
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