DEVELOPMENT GUIDELINES OF TOURISM DESTINATION POTENTIALS IN SI SA KET PROVINCE
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Abstract
The purposes of this research were to study the tourists and people’s needs for a potential development of tourism destination in Si Sa Ket Province and to offer the development guidelines of tourism destination potentials in Si Sa Ket Province. The samples were divided into 3 groups; namely, Thai visitors, local people, and government officers who were related to the tourism in Si Sa Ket Province. The sample size of tourists and people was derived from applying Yamane’s sample size table which received 400 people per group. They were selected by using quota sampling which consisted of 200 people per group from 5 selected districts. The quota sampling included 40 people from each district equally. Both sample groups were gained by accidental sampling while those who were 6 government officers were acquired by purposive sampling. The research instruments comprised two questionnaires; namely, 1) the questionnaire for tourists with Index of Item Objective Congruence value of 0.90, 2) the questionnaire for local people with Index of Item Objective Congruence value of 0.88, and the semi-structured interview for government officers with Index of Item Objective Congruence value of 0.96. For data analysis, percentage, mean, standard deviation were utilized. Data analysis results were presented in the form of table with essay. And the data derived from the interview was analyzed in terms of contents and summarized in line with the main points of the interview as well as presented in essay.
The results of this study were revealed that tourists and people’s needs for the potential development of tourism destination in Si Sa Ket Province which comprised 6 different aspects; namely, the Attraction, the Accessibilities, the Amenities, the Available Packages, the Activities, and the Ancillary Service had means value overall at a high level. As for the development guidelines of tourism destination potentials in Si Sa Ket Province were concluded that the responsible sectors should organize a development plan and set a policy on tourism distinctly as well as develop the tourism destination for achieving concretely sustainable tourism in keeping with the potential of each area according to the tourists and people’s needs.
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