THE RASULTS OF THE ENVIRONMENTAL ANALYSIS OF THE ADMINISTRATION OF RAJABHAT UNIVERSITY TO PREPARE FOR THE TRANSFORMATIONS

Abstract

This research aimed to analyze the environment (Environmental Analysis) of Rajabhat Universities, in order to prepare for the upcoming transformations using descriptive research method which was divided into 3 steps 1) collecting data from documents 2) opinions survey of Rajabhat University Council members, the presidents, Faculties, and Administrators 3) Interview the opinions of experts in higher education, Rajabhat University Council members, the presidents, community leaders, and graduate users.

There were two sample groups 1) Questionnaire: 6 presidents using the purposive sampling method, 18 committees of the Rajabhat University Council who are the external experts, 60 faculty members and staffs in Rajabhat University using simple random sampling, a total of 84 persons. The research instrument was a semi-structured questionnaire. The quality of the questionnaire was examined by calculating the IOC (Index of Consistency) index of 0.50 or higher, for a total of 150 questions, there were 144 items with conformity index 1, 3 items with conformity index 0.8, and 3 items with conformity index 0.6, and 2) The interview: 4 experts in higher education, 6 committees of the Rajabhat University Council, 4 administrators of Rajabhat University, 4 community leaders, 9 graduate users, using the purposive method, a total of 27 people. The research instrument was a semi - structured interview. The quality of the instruments was examined by 5 experts to check the content validity and clarity of language use. As for the data analysis, a content analysis method was used by categorizing the issues, providing frequency tables, and synthesizing.

From the research, there were important findings as follows: 1) Strengths: Rajabhat Universities have a close relationship to the community, have the local knowledge with 38 institutions network across the country, have the sufficient resources for operations, and have clear policies and missions. 2) Weaknesses: The weak cooperative networks, the data linking is not effective enough to bring information to improve operations in each aspect. 3) Opportunities: to provide support at the policy level by setting clear development goals, having the budget support from the government and the work in a network through the President's meeting leads to the clear and strong policies and guidelines; and 4) Threats: the number of students were decreasing with higher educational costs and inflexible rules, regulations, or procedures.