THE SNACKS CONSUMPTION BEHAVIOR AFFECTING THE UNDERGRADUATE STUDENTS AT THAILAND NATIONAL SPORTS UNIVERSITY IN NORTHERN CAMPUS
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Abstract
The objective of this research was to study the snacks consumption behavior affecting the undergraduate students at Thailand National Sports University in Northern Campus. The sample group of this research was the undergraduate students of Thailand National Sports University in Northern Campus i.e. Chiangmai Campus, Lampang Campus, Sukhothai Campus and Phetchaboon Campus with the total of 353 students using Yamane formular. The samples were stratified randomly to avoid the drag of data collection so the researcher had to collect the data by the total of 360 students. The research instrument was the questionnaire proved by the specialist inspectors in terms of content validity and reliability to analyze the frequency distribution, Mean, percentage and standard deviation (S.D.), t - test, One - way Anova. It was found that the average of snacks consumption behavior was at a high level, and behavior of snacks consumption knowledge was found at a moderate level. In other factors such as gender, faculty of studying, body mass index were found with statistically significant difference (p > .05) and no significant differences with snacks consumption behavior were found in terms of income.It may be concluded that the frequency of snacks consumption behavior of undergraduate students may result from changing of the current eating habits which focus on the eating speed and food quantity rather than nutritional quality. Moreover, most of the samples received food and nutrition misinformation from TV advertisements which broadcast only unhealthy foods such as snacks, soft drinks and fast food.
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