THE STRATEGIES OF PUBLIC RELATIONS TO PROMOTE LAMPANG PROVINCE TOURISM
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Abstract
The objectives of this research were as 1) to survey marketing tools for Lampang tourism promotion, and 2) to ascertain public relations strategies for Lampang tourism promotion. his was qualitative research with in - depth interview method by collecting data from the developer group. The sample group consisted of 43, selected by Purposive Sampling. In addition, content analysis was employed to come up with research findings. This study revealed that: - 1) there were various marketing tools for promoting tourism in Lampang e.g. special event, exhibition and trade show, and) the strategy for promoting Lumpang tourism: (1) the media strategy including integrated media, targeting media, alliance media and new media, and2) message presentation strategy including truth presenting, advertising, key message for target audience, logo/symbol design and location names.
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The published article is a copyright of the Academic Journal of Thailand National Sports University. The passage appeared in each article in this academic journal is a perspective of each author which is not related to the journal. Each author is required to be responsible for all components of his/her own article. If there are any mistakes, each author must be responsible for those mistakes on his/her own.
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