THE PLANNING MANAGEMENT PROCESS OF SPORT CENTER IN THAILAND UNIVERSITY

Abstract

This research aims to study the management planning process of sports centers in Thailand Universities. This was qualitative research by in - depth interviews with key informants serving as sports center administrators in Public Universities, Autonomous universities, and Private Universities. The Popular reputable and established for at least 10 years, amount 6 universities. The sample group used a specific sampling method (Purposive Sampling), such as the director, deputy director, and administrative staff of the Sports Center. The research instrument was a semi - structured in - depth interview form the researcher has created a framework based on the concept of management theory and the function of management (Function of Management) of Lewis Allen (1973, as cited in Stuart Crainer, 2008, pp. 32 - 33) in the aspect of planning for the management of sports centers in the university. There are 7 sub-elements, namely forecasting, setting objectives. scheduling work schedule budgeting defining the workflow and setting goals. The results of the research revealed that the planning management of sports centers in public universities short - term operations are planned to comply with centralized policies. Situations are assessed and analyzed to formulate strategic plans and objectives in line with the university's policies, national sports development plan and educational development plans at the higher education level. Planning for the management of sports centers in autonomous universities. There is a plan for both short-term and long - term operations by setting working standards are following the regulations of each university. The sports center's policies are planned, resulting in a good working process that can effectively and efficiently achieve the goals of the sports center. And planning for the management of sports centers in private universities. There is a plan for both short - term and long - term operations. Forecasting the future of an organization can only be made to a certain extent because private universities have to wait to assess the situation that affects the management. Planning must therefore be flexible following the policy and opinions of the administrators, and factors that increase or decrease the number of students that will affect the budget allocation and support for providing services to the target groups of the sports center.