The Motivation of International Tourists for Health Tourism in Bangkok Metropolis

Abstract

The purposes of this research were to study and to compare gender, sex and country of residence in terms of the tourism motivation towards health tourism in Bangkok Metropolis and its perimeters in Physical Motivation, Cultural Motivation, Interpersonal Motivation, as well as Status and Prestige Motivation. The samples were 400 international health tourists responded to a survey tool. Data were analyzed statistically in term of frequency, percentage, mean, standard deviation, t-test and oneway analysis of variance, and if differences were found, the differences in pair were later analyzed by LSD method.

The results were as follows:

1. This research found out the most tourists using service were male (50.25%), aged between 20-35 years old (46.50%), most were Asian tourists (40.25%), having marital status of being married (52.25%), education level Bachelor's degree (49.25%) and occupations were employees (49.75%).


2. Most tourists have never traveled to Thailand (46.25%); Bangkok was the convalescence place after service which tourists wanted most (67%). Their main purposes of visiting were to relax or for leisure (61.75%). Most tourists used the service of Thai Massage (51.25%). Expense for health tourism was about less than 50,000 Baht (48%) and the period of staying in Thailand was about 1-3 weeks (45%).


3. The health tourism motivation was at high level of two aspects nan Physical Motivation ( = 3.59) and Cultural Motivation ( = 3.48). In addition, the health tourism motivation in Bangkok Metropolis was at medium level of two aspects namely Interpersonal Motivation ( = 3.12) and Status and Prestige Motivation ( = 3.25)