Proposed Model for Developing Sports Service Business in Ho Chi Minh City
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Abstract
The purpose of this research was to propose a model for developing sports service business in HCMC. Informal interview was applied for data collection from the owner/ manager of 23 private fitness clubs for finding out the business operation. In addition, an in-depth interview of 10 experts was carried out for validating the proposed model, then IOC and focus group of 11 experts was executed for testing the proposed model. The results found that the proposed model for developing sports service business in HCMC is composed of (1) business visions and objective orientation, (2) organization structure, (3) attractive marketing strategies, (4) frequently schedule of facility management and maintenance, (5) human resource improvement, (6) safety/risk management for members, and (7) satisfy. The model was fit and well accepted from the experts.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The published article is a copyright of the Academic Journal of Thailand National Sports University. The passage appeared in each article in this academic journal is a perspective of each author which is not related to the journal. Each author is required to be responsible for all components of his/her own article. If there are any mistakes, each author must be responsible for those mistakes on his/her own.
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