SPORTS MANAGEMENT POLICY OF THAILAND BODYBUILDING AND PHYSIQUE SPORTS ASSOCIATION

Abstract

This research objectives aimed: (1) to study the factors that affect the success of sports management in bodybuilding and fitness. (2) Investigate the problems, obstacles, and factors affecting success in bodybuilding and fitness sports management. (3) To examine the guidelines for developing sports management policies of the Bodybuilding and Fitness Sports Association of Thailand (TBPA). Is qualitative research, employing in-depth interviews with a total of 30 keys informants, consist of 5 sports management professionals and personnel holding executive positions within the TBPA, 10 personnel or officers affiliated with the association, including 11 people of ordinary members and 4 people of extraordinary members. The study tool was an in-depth interview. Data was analyzed by data reduction, participatory observation, and descriptive description to analyze the collected data. The results of the study were : (1)  Factors affecting success in bodybuilding and fitness sports management included the formulation of sports management policies with clear goals, objectives, and operational guidelines that enable the practice and achievement of results in line with the policy of the Sports Authority of Thailand (SAT). Additionally, the utilization of all media channels to disseminate knowledge about the sport of bodybuilding and the association's activities, as well as the provision of support for training facilities, sports equipment, and food. (2) Problems and obstacles in implementing the sports management policy of the TBPA there are insufficient budgets and delays. Membership camps, or some groups of general people do not understand the criteria for selecting national team athletes. (3) Based on the study's findings, the following guidelines are proposed for the development of sports management policies within the TBPA to restructure the association, select a competent and visionary committee. Come to set policies, plan, manage, supervise, monitor, evaluate and improve plans. The goal is to create famous athletes to compete in world competitions and to provide budget to support the association's activities in training and sending athletes to compete.