THE POTENTIALITY DEVELOPMENT OF NAKHON LAMDUAN HOMESTAY AT WANGHIN DISTRICT OF SISAKET PROVINCE IN THE NEW NORMAL TOURISM
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Abstract
This research aimed to 1) assess the potentiality of Nakhon Lamduan Homestay, 2) study tourist behavior and needs regarding Nakhon Lamduan Homestay, and 3) suggest a guidelines for the developing of Nakhon Lamduan Homestay to support new normal tourism. The samples included 1) 187 tourists of Nakhon Lamduan Homestay, 2) 35 representatives from the public sector, private sector, and Nakhon Lamduan Homestay group, and 3) 17 key informants. The instruments used were 1) a homestay potential evaluation form, 2) a questionnaire and 3) a semi-structured interview form. Data were analyzed using descriptive statistics and content analysis. The findings revealed that Nakhon Lamduan Homestay had the highest overall potential (= 4.52, S.D.= 0.57), with the most potential in food and nutrition (= 4.75, S.D.= 0.43), cultural aspects (= 4.72, S.D.= 0.45), and the hospitable demeanor of the hosts and members (= 4.66, S.D.= 0.65). In addition to this, most tourists were retired persons and farmers, primarily from the network of elderly schools (54.01%). They typically stayed 2 days (42.25%). The spending during the trip was less than 5,000 baht (70.59%). The primary purposes of their trips were to observe (40.18%), and to learn about local culture (20.53%). They mainly used information from government agencies (50.42%), social media, and websites (28.15%). Model for developing the potentiality of Nakhon Lamduan Homestay to support the new normal of tourism were to make a tour program that includes creative activities to create a variety of experiences for tourists, to apply digital technology in sales promotion and public relations, and to improve homestays to meet hygiene standards for tourism.
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