FACTORS INFLUENCING SPORTS TOURISM DEVELOPMENT IN PHUKET PROVINCE OF THAILAND
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Abstract
This research aimed to conduct a confirmatory factor analysis of factors influencing sports tourism development in Phuket Province and to examine the causal relationships among selected factors, including sports tourism objectives, sports-related stakeholders, sports tourism venues, and sports tourism impacts on supportive factors for sports tourism development in Phuket Province. The sample comprised 384 residents of Phuket Province, Thailand. The research instrument was a questionnaire investigating factors influencing sports tourism development in Phuket Province. Data were analyzed using confirmatory factor analysis and structural equation modeling. The findings revealed that the structural equation model of factors influencing sports tourism development in Phuket Province, Thailand, demonstrated good fit with empirical data. Sports tourism objectives in Phuket Province had a direct influence on sports-related stakeholders. Sports-related stakeholders directly influenced sports tourism venues in Phuket Province. Sports tourism venues had a direct effect on sports tourism impacts, and sports tourism impacts directly influenced supportive factors for sports tourism development in Phuket Province. The model fit indices were as follows: χ² = 138.56, df = 47, p-value = 0.000, χ²/df = 2.948, CFI = 0.99, GFI = 0.97, TLI = 0.93, RMSEA = 0.071.
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The published article is a copyright of the Academic Journal of Thailand National Sports University. The passage appeared in each article in this academic journal is a perspective of each author which is not related to the journal. Each author is required to be responsible for all components of his/her own article. If there are any mistakes, each author must be responsible for those mistakes on his/her own.
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