Patient's Requirement to Public Relations at Outpatient Department Building, Siriraj Hospital

Abstract

Patient's Requirement to Public Relations at Outpatient Department Building, Siriraj Hospital

Napaporn     Pongchaikaikiti     BBA (Public Relations)

Public Relation, Faculty of Medicine, Siriraj Hospital

Objective: To study the patient's opinion about public relations hearing process implemented at Outpatient

Department Building, Siriraj Hospital.

Study design: A quantitative and qualitative survey research.

Subjects : Five hundred patients attending the Outpatient Department, Siriraj Hospital during October 2005 to

November 2005 were randomly enrolled.

Methods: Data was gathered once (one-shot descriptive survey) by interviewing according to the semi-constructed questionnaire. This questionnaire was composed of two partsi part one was close-ended questions included demographic data and part two was open-ended questions. ln part two, information about the opinion in 6 issues consists of information needed by patient in each service provision process, preferred method of public relations hearing, concerning factors for information providers, image of public relations, improvement need and image of Siriraj Hospital.

Main outcome measures: Opinion about public relations hearing process implemented at Outpatient Department Building, Siriraj Hospital.

Results: Overall, 60% of the samples were female and 79% were 31-60 years. Majorities were government

officers and public servants, lived in Bangkok Metropolis and were educated lower than bachelor's degree.

They attended the hospital on recommendation of their parents and relatives about the expertise of the

physicians. According to the public relations methodology, the patient's preference were: asking officials,

having an inquiring counter, reading the sidewalk boards, the brochures and announcement board with

responsible for 94.8%, 78.2%, 62.5%, 53.0% and 33.6% respectively. Concerning factors during providing

information by public relations officers were the accuracy, willingness to the clients, politeness, prompt

L reply and service coverage with responsible for 98.2%, 96.4%, 94.8%, 91.6% and 85.0% respectively

Conclusion: Asking officials and having an inquiring counter were the two most requirements. ln addition,

accuracy of information, willingness and promptly responses were the factors that public relations

officers should concern.

Key Words: requirement, public relations

Vajira Med J 2006 ; 50 : 39 - 45