Energy drinks consumption among adolescents in Eastern region.
Keywords:
Energy drinks, Theory of planned behavior, AdolescentAbstract
The study aims were to study energy drinks (ED) consumption behaviors and factors influencing ED consumption behaviors of adolescents in the eastern region. The samples consisted of 989 university students in the Eastern area. Data were collected by using the developed questionnaires. Data were analyzed using descriptive statistics, Pearson’s product-moment correlation coefficient and the stepwise multiple regression analysis were used to analyze the associations and the influencing factors of ED consumption behaviors. Multivariate Analysis of Variance was applied to explore the effect of gender difference. The results showed that 73.7% of the samples were female, aged 18 years and over (61.2%). The samples had regularly consumed ED (≥4 days per week), energy drinks, coffee, soft drinks, and tea by 73.0%, 65.7, 44.9, and 36.3% respectively. Attitudes, subjective norm, and perceived behavioral control significantly correlated with ED consumption at the level of 0.01 (r = 0.393, 0.374, and 0.363 respectively). Attitude (β = .228, p < .001), subjective norm (β = .243, p < .001) and perceived behavioral control (β = -.236, p < .001) were significantly predicted the ED consumption behaviors by 26.6 (R2 = .266, p < .001). Females had statistically significantly higher ED consumption behaviors than males (p <0.001). Therefore, it should be focused on encouraging adolescents to have attitude, subjective norm, and perceived their behavioral control, to enable them to proper ED consumption behaviors.
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