Administrative Plan for Thailand to be A Quality Wellness Tourism Destination Project

Authors

  • Prof.Dr.Wipada Kunaviktikul Faculty of Nursing, Chiang Mai University
  • Assistant Professor Dr. Petsunee Thungjaroenkul Faculty of Nursing, Chiang Mai University
  • Assistant Professor Dr.Orn-anong Wichaikhum Faculty of Nursing, Chiang Mai University
  • Assistant Professor Dr. Kulwadee Abhicharttibutra Faculty of Nursing, Chiang Mai University
  • Associate Professor Dr.Apiradee Nantsupawat Faculty of Nursing, Chiang Mai University
  • Lecturer Siriluck Vadtanapong Faculty of Nursing, Chiang Mai University
  • Miss Wilaipan Jaiwilai คณะพยาบาลมหาวิทยาลัยเชียงใหม่

Keywords:

Administrative plan, Wellness tourism, Thailand

Abstract

The administrative plan for Thailand to be a quality health tourism destination aims to analyze, synthesize, and integrate outputs, outcomes, impacts and innovation based on the spa and sport developmental model.This project has three objectives, to create new knowledge models to aid in the development of the spa and tourism business as a way to increase the capacity to upgrade sport tourism in the areas of Thai boxing, golf, cycling, and running; to develop an administrative plan; and to regulate, monitor, and speed up the successful implementation and completion of spa and sport research projects. The main project activities included: 1) monitoring and consulting activities for the five sub-studies; 2) developing new spa and sports knowledge in the five sub-studies; 3) developing the administrative plan for Thailand to be a quality wellness tourism destination.  The study sample included researchers from the five sub-studies as well as experts and stakeholders. The research instruments included: 1) interview guide; 2) instruments for monitoring the give sub-studies; 3) analysis and synthesis form for the five sub-studies; 4) situational analysis record form; and 5) CIPP model evaluation form.

Results revealed that:

  1. The five new knowledge models for Thai boxing, golf, cycling, running, and service innovation require testing before implementation
  2. The draft administrate plan which included a SWOT analysis could be used to develop the administrative plan for the second year of the project.
  3. The findings from the monitoring, analysis, and suggestions from the five sub-studies were consistent with the research objectives and research outcomes. Recommendations from experts and periodic monitoring of issues and problems have aided with the achievement of research processes and project goals.

In conclusion, the study results are significant and can lead to optimal benefit for research projects to be conducted during the second year of the project.

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Author Biographies

Prof.Dr.Wipada Kunaviktikul, Faculty of Nursing, Chiang Mai University

Name - surname (English language) Prof.Dr.Wipada Kunaviktikul
Education (English language)
     2008-2009 : Harvard University ,School of Public Health ,USA (September 2008-August 2009)Research Fellow ,Takemi Program in International Health
     1991 - 1994 : University of Alabama at Birmingham ,USA PhD (Nursing Service Administration)
     1984 - 1986 : Chulalongkorn University ,Bangkok ,Thailand MEd (Nursing Administration)
     1972 - 1976 : Chiang Mai University ,Chiang Mai ,Thailand BSc (Nursing) and Certificate in Midwifery
Position (English language) Professor
Workplace / institution (English language) Dean's Office, 2nd Floor, Building 4, Faculty of Nursing,
Chiang Mai University
e-mail: wipada1111@hotmail.com or wipada.ku@cmu.ac.th phone: 053 935011 / 949-143

Assistant Professor Dr. Petsunee Thungjaroenkul, Faculty of Nursing, Chiang Mai University

Name - surname (English language) Assistant Professor Dr. Petsunee Thungjaroenkul
Education (English language)
    2016 : Doctor of Philosophy (Nursing Science) ,Chiang Mai University
    1995 : Bachelor of Science (Applied Statistics) ,Chiang Mai University
    1991 : Bachelor of Nursing Science ,Chiang Mai University
Position (English language) Assistant Professor
Workplace / institution (English language)  Faculty of Nursing, Chiang Mai University
e-mail petsunee@gmail.com phone 053-949776

Assistant Professor Dr.Orn-anong Wichaikhum, Faculty of Nursing, Chiang Mai University

Name - surname (English language) Assistant Professor Dr.Orn-anong Wichaikhum
Education (English language)
     1995-1996 : Chiang Mai University: Bachelor Degree
     1998-1999 : George Mason University: Master Degree
     2000-2004 : George Mason University: Doctor of Philosophy
Position (English language) Assistant Professor
Workplace / institution (English language) Faculty of Nursing, Chiang Mai University
e-mail ornwichai@gmail.com phone 053-949155

Assistant Professor Dr. Kulwadee Abhicharttibutra, Faculty of Nursing, Chiang Mai University

Name - surname (English language) Assistant Professor Dr. Kulwadee Abhicharttibutra
Education (English language)
    2013 : Doctor of Philosophy (Nursing) ,Chiang Mai University
    1999 : Master of Nursing Science (Nursing Administration) ,Chiang Mai University
    1993 : Master of Nursing Science (Midwifery) ,Chiang Mai University
Position (English language) Assistant Professor
Workplace / institution (English language) Faculty of Nursing, Chiang Mai University
e-mail akulwadee@gmail.com phone 053-949061

Associate Professor Dr.Apiradee Nantsupawat, Faculty of Nursing, Chiang Mai University

Name - surname (English language) Associate Professor Dr.Apiradee Nantsupawat
Education (English language)
    2012 : Doctor of Philosophy (Nursing, International) ,Chiang Mai University
    2013 : Master of Nursing Science (Nursing Administration) ,Chulalongkorn University
    1999 : Bachelor of Nursing Science ,Chiang Mai University
Position (English language) Associate Professor
Workplace / institution (English language) Faculty of Nursing, Chiang Mai University
e-mail apiradee.n@cmu.ac.th phone 053-949060

Lecturer Siriluck Vadtanapong, Faculty of Nursing, Chiang Mai University

Name - surname (English language) Siriluck Vadtanapong
Education (English language)
    2003 : Certificate Visiting Scholar in Mental Health and Psychosocial Nursing ,School of Nursing ,University of Washington ,Seattle ,USA
    1996 : Master of Nursing Science (Psychiatric and Mental Health Nursing) ,Chiang Mai University ,Chiang Mai, Thailand
    1984 : Master of Science (Public Health) ,Mahidol University ,Bangkok ,Thailand
    1981 : Master of Nursing Science (Midwifery) ,McCormick School of Nursing ,Payap University,
Chiang Mai ,Thailand
Position (English language) Lecturer
Workplace / institution (English language) Faculty of Nursing, Chiang Mai University
e-mail siriluck.v@cmu.ac.th phone 084 -502- 9561

Miss Wilaipan Jaiwilai, คณะพยาบาลมหาวิทยาลัยเชียงใหม่

Name - surname (English language) Wilaipan Jaiwilai
Education (English language)
      2012-2013 : MSocSc (Development Studies), City University of Hong Kong, PR China.
      2000-2003 : B.A. (Interdisciplinary studies of Social Science), Thammasat University, Thailand
Position (English language) Researcher
Workplace / institution (English language) Faculty of Nursing, Chiang Mai University
e-mail nono_0709@hotmail.com phone 053-949157

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Published

2020-12-10