Online Social Media Use and Alcohol Drinking Behaviors Among University Students.
Keywords:
Online social media use, Alcohol drinking behaviors, University studentsAbstract
Alcohol consumption among university students tends to increase with broad negative impact. Online social media use may be a factor correlated to alcohol drinking behaviors. This descriptive correlational research study aimed to explore online social media use, alcohol drinking behaviors, and the relationship between online social media use and alcohol drinking behaviors among university students. Participants included 411 students studying in years 1 to 4 at 2 public universities in southern Thailand during the 2018-2019 academic year. Subjects were selected using stratified random sampling from February to April 2019. Research instruments included: 1) a Demographic Data Form, 2) the Sharing Alcohol References on Social Networking Sites Measures, and 3) the Alcohol Drinking Behaviors Screening Test for Health Client (ASSIST 7 Question). Data were analyzed by using descriptive statistics and Spearman rank correlation coefficient.
Results revealed that majority of university students (71.53%) have alcohol drinking behaviors with risk of problems from drinking was a low level. 54.3% have online social media use was reported as low level. It was found that most of the sample (56.2%) have the aspect of sharing alcohol references on social networking sites was at a low level, however the aspect of perceived feedback from peers was at a high level (59.4%). The relationship between online social media use and alcohol drinking behaviors among university students demonstrated positive, but at a low level. (r = .256, p <.01)
Results could be used as baseline information to educate and enhance awareness regarding online social media as related to alcohol drinking, including studying other additional factors. This could help preventing drinking problems among university students.
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