Modifying Attitudes for Reducing Alcohol-drinking Behaviors Among Thai People
Keywords:
Attitudes on alcohol drinking, Public media campaign, Attitude readjustment, Alcohol drinking behaviorAbstract
Currently, Thai society is facing an escalating problem stemming from increasing alcohol consumption which is considered a major societal problem with a continuous rise in the severity of its consequences. Alcohol consumption has become more prevalent among women, children, and youths, as Thai society sees drinking alcohol as normal. Thais have a positive attitude towards alcohol consumption and view drinking alcohol as entertainment for social gatherings and festivals. In addition, the transition of Thai society to the 4.0 era, in which it is easier for sellers to reach buyers online, is another factor that makes it possible to buy liquor anywhere and anytime. Therefore, modifying attitudes to reduce alcohol drinking behavior among regular drinkers and cultivating new attitudes toward not drinking alcohol among young people of the new generation are good ways to prevent the emergence of new drinkers so that alcohol problems can be managed in society.
This article presents modifying attitudes for reducing alcohol-drinking behaviors among Thai people as follows: attitude adjustment by managing the teaching curriculum to focus on content related to the harms and effects of drinking alcohol; a campaign to adjust attitudes to reduce alcohol consumption in public media; stricter government policy controlling the sale and purchase of liquor, controlling alcohol advertising as a social activity, and fostering beliefs that prioritize good health. Therefore, the problem of alcohol drinking can be efficiently and effectively dealt with, building Thai society into a society that is peaceful, orderly, safe and sustainably maintains the good culture of Thailand.
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