The Effectiveness of Active Learning Management Program to Promote Media Literacy Skills in Electronic Cigarette Advertising Media on Internet Network among Grade 7 Students, Bangkok

Abstract

This study employed a quasi-experimental design aimed at evaluating the effectiveness of active learning management program to promote media literacy skills in electronic cigarette advertising media on internet network among Grade 7 students, Bangkok. The sample consisted of Grade 7 students selected through a multi-stage sampling method. Participants were divided into two groups: an experimental group (n=35) and a comparison group (n = 35). The experimental group received the active learning management program designed to promote media literacy skills related to electronic cigarette advertising on internet platforms, while the comparison group received regular school instruction. Data collection instruments included a sociodemographic questionnaire and a questionnaire measuring media literacy skills related to electronic cigarette advertising on internet platforms. The overall quality assessment of the program was at a very good level, with an index of item-objective congruence (IOC) ranging from 0.60 to 1.00 and a reliability coefficient of 0.87. Data were analyzed using descriptive statistics, including frequency, percentage, mean (x̄), and standard deviation (S.D.), as well as inferential statistics, including chi-square test, paired t-test and independent t-test. The results revealed that, after the intervention, the experimental group had significantly higher mean scores in media literacy skills related to electronic cigarette advertising on internet platforms including access, analysis, evaluation, and creative use of media compared to both their pre-intervention scores and the comparison group, at a statistical significance level of 0.05.