Promotion Strategy For Community Based Tourism

Abstract

           Community tourism marketing promotion is an instrument to help make community tourism more attractive to tourists. Especially in the era of Thailand 4.0, where information is quickly communicated and social media is instrumental in product and service purchase decision-making. Marketing promotion combines both these elements with five approaches:  advertising; sales; promotion by vendors; distributing news and public relations; and direct marketing. Marketing promotion, generally seen as essential in helping develop community tourism, has the key goal of encouraging tourists to produce positive perceptions and travel decision-making. In this sense, effective marketing promotion defines tourism activities to meet cultural heritage tourist category demands as well as fulfilling tourist expectations, beyond merely interesting tourists in destinations.

          Marketing promotion and community tourism include developing official products. Tourism associates community uniqueness through tourism activity development through reasonably priced services, advertising and public relations. Different communication channels are used to contact target customers, including stimulating tourism to a range of festivals by offering promotions, including tourism discounts Mother's Day, and Songkran Festival room rental opportunities. Personnel should be trained to provide knowledgeable regional tourism services with community history expertise, friendliness, and hospitality. Service-mindedness, making sites visit-ready, and physical preparedness boost tourist confidence and assurance about safety during travel. A convenient infrastructure ensures that the overall tourism service process is clear, simple, easy to understand, and convenient for obtaining tourism services. Community tourism can be successful and sustainable through marketing promotion instruments that differ from general product promotion. Lifestyles, local wisdom, and community roots should be emphasized in media to heighten tourist and audience interest, motivating visits to exchange knowledge. It should also underline preservation of original local conditions as much as possible, from natural environment to societal living conditions, so that community tourism development remains sustainable in future. Marketing promotion may be required for entrance to a community tourist attraction, as well as branding to develop in target customers and others a sense of loyalty, repeat purchase, and sense of belonging, as they eventually become voices for community tourism.