TU-RAC, Research article, Thammasat University, Thammasat, TURAC

Vol. 8 No. 2 (2026): Vol. 8 No. 2 April-June 2026

View Vol. 8 No. 2 (2026): Vol. 8 No. 2 April-June 2026

Published: 2026-06-26

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Editorial

Editorial

Nitida Sangsingkeo
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Invited Article

From Efficiency to Indispensability: Rethinking Supplier Resilience What smaller export-oriented countries can learn from Thailand’s GVC experience

Pavida Pananond

1-9
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Research article

Proper guidelines of reducing firearms violence in Thai context

Piyaporn Tunneekul, Namtaee Meeboonsalang

10-23
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Community Health Assessment of Waste Management in Keelek Sub–District Municipality, Mae Rim District, Chiang Mai Province

Samart Jaitae, Siwalee Rattanapunya, Janjiraporn Stantripop, Saiyud Moolphate

24-40
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Customer Segmentation using WRFM-Based Feature Representation with K-Means and PCA

Sumpunt Khongmark, Daranat Tansui

41-71
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Service Quality, Revisit Intention, and English Competency Development through an E-Book Intervention among Front Office Staff in Small Hotels in Ratchathewi District, Bangkok

Anirut Jaroensuk

72-87
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Academic article

Multimodal communication in building the #BookTok reading community

Penthipa Sriruttanapaitoon, Nathaporn Karnjanapoomi, Rujsawat Krongbhumin, Apinya Ingard

88-109
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Innovative Work Behavior through Transformational Leadership and Knowledge Sharing of Academic Staff in Thai Autonomous Universities: A Review and Conceptual Framework

Phannaphat Rachaporn, Boon-Anan Phinaitrup

110-133
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The Politics of Administration: Power, Relations, Space and Otherness in Public Administration

Bancha Bhutwanakul

134-145
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Inclusive Music Education through Fundamental Understanding of Ethnomusicology for Higher Education

Chayuti Tassanawongwara, Tepika Rodsakan, Nunthika Nateetorn

146-160
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Research Synthesis on Community Enterprise Development in Udon Thani Province during 2018 - 2025

Sunit Hemnil

161-184
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