Application of appropriate technology for developing creative tourism activities: A case study of Krajood Homestay Wanee, Phatthalung Province

Abstract

This study aimed to evaluate the utilization of appropriate technology by community entrepreneurs and its subsequent impact on creative tourism and sustainability. Furthermore, it sought to analyze tourist technology acceptance levels during creative tourism activities at homestay establishments. The study employed a mixed-methods approach, consisting of qualitative research through in-depth interviews with five community entrepreneurs and innovators, and quantitative research using questionnaires administered to 104 tourists selected through purposive sampling.

The qualitative results revealed that the application of a solar and electric dryer—an appropriate technology suited to the local context—effectively solved limitations of the traditional sun-drying process. The technology reduced drying time from 2-3 days to only 1–2 hours, resulting in consistent, durable, and contamination-free products. It also enabled continuous operation of creative tourism activities throughout the year. Both entrepreneurs and innovators found the technology easy to use, non-complex, and locally maintainable. Quantitative results indicated that tourists demonstrated a high level of technology acceptance, particularly in perceived usefulness (𝑥̅ = 4.36), attitude toward technology (𝑥̅ = 4.35), and perceived ease of use (𝑥̅ = 4.32). Multiple regression analysis showed that perceived usefulness and perceived ease of use had positive and statistically significant effects on tourists’ satisfaction with creative tourism activities, explaining 81. 5% of the variance in satisfaction, consistent with the technology acceptance model.

The application of appropriate technology in the production process of Krajood products in homestay communities enhances product quality, improves production efficiency, and supports sustainable creative tourism in Phatthalung Province. It also reflects the potential of integrating local wisdom with appropriate technology to create value and meaningful experiences for tourists.