The Role of Nurses in Promoting Successful Breastfeeding in the Digital Era

Abstract

Breastfeeding is a fundamental right that newborns should have access to as the best nutrition. It plays a crucial role in the growth and development of both the physical and cognitive aspects of infants, serving as a foundation for a healthy life in the long term for both mothers and babies. The benefits extend to infants, mothers, families, society, and the nation. The success of promoting breastfeeding in the digital era depends on various factors, including maternal and infant factors, family support, close relationships, and the healthcare team, particularly nurses who have a significant role in promoting and supporting breastfeeding throughout pregnancy, delivery, and postpartum periods. Technology adaptation to support mothers in the digital society results in positive changes in attitudes towards breastfeeding, providing accurate, contemporary, and confidence-boosting knowledge and skills. This promotes successful breastfeeding, increasing the rates of breastfeeding success.