Factors Affecting to Purchasing Decision on Dietary Supplement Products for Beauty Through Internet among Professional Nurses
Keywords:
food supplement for beauty, buying decision, consumption behavior, internet, professional nursesAbstract
Beauty dietary supplements are now very popular, so professional nurses have an important role in providing health advice and desirable consumption behavior. This research is aimed at studying the factors affecting the buying decisions for the beauty dietary supplements of professional nurses in the Bangkok metropolis area. The researcher used an online self-administered questionnaire to collect the data. The findings were that among 398 respondent professional nurses, 67.1% of them bought beauty dietary supplements. Variables included age, level of health behavior, knowledge, attitude and marketing factors affected their buying decisions with a statistical significance of 0.05 (p<0.05). In addition, 56.2% of them have bought beauty dietary supplements on the internet before, and variables including educational level, knowledge, attitude and marketing factors affected their buying decisions with a statistical significance of 0.05 (p<0.05). In conclusion, a positive attitude and marketing factors are significant to the buying decisions for beauty dietary supplements. Therefore, providing education on food and food supplements for health personnel is very important so as to lead to consumers’ well-being.
References
2. National Statistical Office. Consumer behavior survey 2013 [Internet]. n.d. [cited 2017 May 22]. Available from: http://service.nso.go.th/nso/web/survey/surpop2-4-11.html.
3. Food Intelligence Center Thailand. Market share of vitamins and supplements in 2015 [Internet]. n.d. [cited 2017 May 10]. Available from: http://fic.nfi.or.th/MarketOverviewDomesticDetail.php?id=103. (in Thai)
4. Naristhorn T. Market penetration of beauty products with future challenges [Internet]. 2016 [cited 2017 May 10]. Available from: https://www.scbeic.com/th/detail/product/2858. (in Thai)
5. Dickinson A, MacKay D. Health habits and other characteristics of dietary supplement users: a review. Nutri J 2014;13(14):1-8.
6. Kaur N, Singh DP. Deciphering the consumer behaviour facets of functional foods: a literature review. Appetite. 2017;112:167-87.
7. Dickinson A, Boyon N, Shao A. Physicians and nurses use and recommend dietary supplements: report of a survey. Nutri J 2009;8(29):1-6.
8. Dickinson A, Bonci L, Boyon N, Franco JC. Dietitians use and recommend dietary supplements: report of a survey. Nutri J 2012;11(14):1-7.
9. Lertsuchatavanich S, Kengganpanich M. Food supplement consumption behavior for weight control of public health personnel in Ratchaburi Province. Journal of Health Education 2007;30(105):31-44. (in Thai)
10. Vinijchaiyanun C, Vichitthamaros P. Factors affecting weight control dietary supplements consumption of people in Bangkok. WMS Journal of Management Walailak University 2017;6(1):84-90. (in Thai)
11. Daniel WW. Biostatistics: a foundation for analysis in the health sciences. (4th ed.). New York: John Wiley & Sons, 1987.
12. Phonchai B. A study of attitude and dietary supplement product consumption behavior among nursing student in Nakhon Phanom University. FAD Journal 2016;1:51-7. (in Thai)
13. de Barcellos MD, Lionello RL. Consumer market for functional food in South Brazil. Int J Food System Dynamics. 2011;2:126-44.
14. van der Horst K, Siegrist M. Vitamin and mineral supplement users. Do they have healthy or unhealthy dietary behaviours? Appetite 2011;57(3):758-64.
15. Aungathipat L, Limpworawan P, Panuwatsuk P. Dietary behavior and understanding about dietary supplement of Northeast Thais. Journal of Bureau of Alternative Medicine 2008;1:37-
45. (in Thai)
Downloads
Published
Issue
Section
License
เนื้อหาบทความหรือข้อคิดเห็นต่างๆ ในวารสารพยาบาลสภากาชาดไทยนี้ เป็นความคิดเห็นของผู้เขียนบทความ ไม่ใช่ความเห็นของกองบรรณาธิการ หรือสถาบันการพยาบาลศรีสวรินทิรา สภากาชาดไทย
