Predictive Factors of Intention to Alcohol Avoidance Among University Students in Roi Et Province

Abstract

              The purposes of this correlational predictive research were to examine predictive factors of intention to alcohol avoidance among university students in Roi-Et province. The subjects were 142 using systematic random sampling. The data were collected in June – July 2020, by using attitudes, subjective norms, perceived behavioral control, perceived severity, and intention to alcohol avoidance questionnaires. Cronbach’s alpha coefficients were .89, .86, .90, .94, and .96, respectively. Data were analyzed using Descriptive Statistics, Pearson Product Moment Correlation, Stepwise Multiple Linear Regression, and Prediction Equation.

               The results revealed that: 1) Intention to alcohol avoidance was at a medium level (= 27.45, SD = 3.92); 2) Attitudes, subjective norms, perceived behavioral control and perceived severity were positively and significantly related to intention to alcohol avoidance (r = .429, .182, .475, and .336, p < .05) and 3) attitudes (β = .312), perceived behavioral control (β = .337), and perceived severity (β = .172) were significant predictors of intention to alcohol avoidance among university students in Roi-Et province at 35%. The results provided important information for planning to prevent alcohol consumption behavior among university students. Stimulating and changing attitudes toward alcohol. Promotes perceived behavioral control of alcohol consumption and perceived severity of alcohol use among students.