Factors Related to Parental Perception of Electronic Media Usage Behaviors of Preschoolers at Public Child Development Centers, Bangkok Metropolitan Area
Keywords:
electronic media, related factors, media usage behaviors, preschoolers, Public Child Development CentersAbstract
The behavior of preschool children using electronic media, as perceived by parents, is a public health issue. This research aimed to study parental perception of preschool children’s behaviors using electronic media, along with the relationship between personal factors, parents' media usage behaviors, and parental participation while children use media, along with the actual behavior of preschool children using electronic media in daycare centers in Bangkok. The sample group consisted of 102 parents of preschool children, responsible for children aged 3-5 years, selected through multi-stage sampling. The research was conducted between April 2021 and March 2023. Data were collected using a questionnaire that included general information about the children and parents, parents' electronic media usage behaviors, parental participation while children use media, and children's electronic media usage behaviors as perceived by parents. The Content Validity Index (CVI) was 0.94, and the reliability was 0.90. Data were analyzed using descriptive statistics and Spearman's rank correlation coefficient, with a significance level set at p-value < .05.
The study found that the average score of preschool children's electronic media usage behavior was 1.39 (SD = 0.75) and at a moderate level. Additionally, the child's age, average family income, and parents' media usage behaviors had statistically significant relationships with preschool children's electronic media usage behaviors (rs = .39, p < .01; rs = .20, p < .05; rs = .57, p < .01). However, parental participation while children used media did not have a relationship with preschool children's electronic media usage behavior (rs = -.06, p > .05). The results of this study can be used to screen preschool children's electronic media usage behavior and to plan the development of programs to address this behavior among preschool children.
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