Model of Consumer Protection in a Community

Main Article Content

Kullatat Hongchayangkool
Pongthep Sutheeravut
Phen Sukmak
Wanna Suwanchatree
Jindawan Ramtong
Montha Chaingarm
Lalita Bulad
Dacha Vimalai


The action research developing a model of consumer protection in the community collected data from 108 participants, including consumers, entrepreneurs, executives, and workers of local authorities, and non-government organizations, using group discussions, in-depth interviews, and the operational feasibility questionnaire. The consumer protection model consisted of: 1) consumer protection management within the community by the volunteer groups; 2) consumer protection system management composing of policy, plans, budget, monitoring and evaluation, and representatives of volunteers in the sub-committee; 3) management of collaboration among partners; 4) creation of knowledge for sustainability; and 5) creation of the understanding process for the implementation. 64.52% of the participants were satisfied with the model’s design at a high level. The samples thought that the model serves the consumers’ needs (87.10%), influences on the entrepreneurs (61.29%), affects the structure and operation of the municipality (19.35%), and is adaptable (87.10%). Moreover, the sample also thought the municipality had a sufficient number of staff (54.84%), the staff are knowledgeable (80.65%) but not specialized, and the volunteers help transfer the knowledge thoroughly with empowerment. However, there should be knowledge creation about the protection for the subcommittee, staff, entrepreneurs, and consumers.

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How to Cite
Hongchayangkool K, Sutheeravut P, Sukmak P, Suwanchatree W, Ramtong J, Chaingarm M, Bulad L, Vimalai D. Model of Consumer Protection in a Community. Health Sci J Thai [Internet]. 2024 Jun. 10 [cited 2024 Jul. 20];6(2):74-80. Available from:
Original articles


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