Model of Consumer Protection in a Community

Main Article Content

Kullatat Hongchayangkool
Pongthep Sutheeravut
Phen Sukmak
Wanna Suwanchatree
Jindawan Ramtong
Montha Chaingarm
Lalita Bulad
Dacha Vimalai

Abstract

The action research developing a model of consumer protection in the community collected data from 108 participants, including consumers, entrepreneurs, executives, and workers of local authorities, and non-government organizations, using group discussions, in-depth interviews, and the operational feasibility questionnaire. The consumer protection model consisted of: 1) consumer protection management within the community by the volunteer groups; 2) consumer protection system management composing of policy, plans, budget, monitoring and evaluation, and representatives of volunteers in the sub-committee; 3) management of collaboration among partners; 4) creation of knowledge for sustainability; and 5) creation of the understanding process for the implementation. 64.52% of the participants were satisfied with the model’s design at a high level. The samples thought that the model serves the consumers’ needs (87.10%), influences on the entrepreneurs (61.29%), affects the structure and operation of the municipality (19.35%), and is adaptable (87.10%). Moreover, the sample also thought the municipality had a sufficient number of staff (54.84%), the staff are knowledgeable (80.65%) but not specialized, and the volunteers help transfer the knowledge thoroughly with empowerment. However, there should be knowledge creation about the protection for the subcommittee, staff, entrepreneurs, and consumers.

Article Details

How to Cite
1.
Hongchayangkool K, Sutheeravut P, Sukmak P, Suwanchatree W, Ramtong J, Chaingarm M, Bulad L, Vimalai D. Model of Consumer Protection in a Community. Health Sci J Thai [Internet]. 2024 Jun. 10 [cited 2024 Jul. 20];6(2):74-80. Available from: https://he02.tci-thaijo.org/index.php/HSJT/article/view/264284
Section
Original articles

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