The Fairs Management by Community to Support the Economy Reliant : Samroi-Glar Case Study, Banpadwoge Community, Hintok, Ronpiboon, Nakorn Si Thammarat Province, Thailand

Abstract

           The purpose of this research was to study the development of Samroi-Glar Fair which was a community fair at Banpadwoge, Hintok, Ronpiboon, Nakorn Si Thammarat Province, Thailand. The study was focused on their management system to enhance the self-sufficiency community of Samroi-Glar Fairs. For qualitative research, the target groups were selected from 37 persons involved in the management of Samroi-Glar Fairs and people supporting the self-sufficiency community. The data were collected by oral interviews and recorded in written form by researchers. The data were analyzed by using descriptive analysis.

The findings were as follows:

1. Development of the market management of Samroi-Glar Fairs was initiated by the private sector and, later, by the joint management of the private and local sectors.
2. Management in the community of Samroi-Glar Fairs; Market space allocation, organize the market and working with the local sectors, thus creating a community Fairs
   at the standard level, such as organizing zones to distribute products, organizing the store stall, area improvements by laying concrete floors. etc.
3. Enhancing the self-sufficiency community of Samroi-Glar Fairs;

           3.1 The group of product distributors is locally manufactured in order to reduce the sales capital without going through middlemen, resulting in the products being inexpensive and increasing productivity to meet the needs of consumers.

          3.2 Customers like to consume local products to help strengthen the community economy. The Fairs had also encouraged the community setting up the marketing group.