ความรอบรู้ด้านสุขภาพเกี่ยวกับคุณค่าทางโภชนาการกับพฤติกรรมการบริโภคอาหาร จากการใช้บริการส่งอาหารของนักเรียนชั้นมัธยมศึกษาชั้นปีที่ 4 - 6 ในจังหวัดชลบุรี

paramet singtothong; Natthicha Daengsawat; Decha  Wunnapahool

Authors

paramet singtothong Sirindthon College of Public Health, Chonburi, Faculty of Public Health and Allied Health Sciences, Praboromarajchanok Institute
Natthicha Daengsawat Sirindthon College of Public Health, Chonburi, Faculty of Public Health and Allied Health Sciences, Praboromarajchanok Institute
Decha Wunnapahool Sirindthon College of Public Health, Chonburi, Faculty of Public Health and Allied Health Sciences, Praboromarajchanok Institute

Keywords:

Health Literacy, Food Consumption Behaviors, Food Delivery

Abstract

This cross-sectional analytical study aimed to investigate the relationship between health literacy in nutritional value and food consumption behaviors toward food delivery service among senior high school students (Grades 10-12). The study sample consisted of 96 senior high school students from a school located in the service area of Ban Hua Krok Sub-district Health Promoting Hospital. Data were collected using a self-administered questionnaire. Statistics were used to analyse data, including descriptive statistics, such as percentage, mean, and standard deviation, along with inferential statistics, namely Pearson's correlation coefficient, with a statistical significance level set at 0.05.

The results showed that health literacy, including behavioral modification skills (r = 0.26), skills accessing and verifying health information skills (r = 0.25), ability to interact and inquire to verify accuracy skills (r = 0.29), and advisory skills (r = 0.33), were significantly correlated with food consumption behaviors from food delivery service at a significance level of < 0.05.

Therefore, it is recommended to promote and develop health literacy through accurate and easily accessible information. It is also important to support consumers, especially students, in developing the skills to verify and make their own healthy food choices. This will lead to improved food consumption behaviors from food delivery service, which in turn will help reduce long-term negative health impacts.

References

Bandura, A. (1977). Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191–215.

Bhandari, P. (2021, August 16). Multistage sampling : introductory guide & examples. https://www.scribbr.com/methodology/multistage-sampling/

Buntanapeerat, P. (2017). Factors affecting consumer choice of food delivery services in the Bangkok metropolitan area, Thailand [Unpublished master’s thesis]. Thammasat University. (in Thai)

Bureau of Dental Health. (2018). Health literate society. Bureau of Dental Health.

Chachvarat, T., Phawong, W., & Nunta, S. (2018). Teenagers health behaviors. Nursing Public Health and Education Journal, 19(3), 107-120. (in Thai)

Department of Health. (2020). Guidelines for developing health literate school: HLS. Department of Health. (in Thai)

Food and Agriculture Organization of the United Nations and World Health Organization. (2024). What are healthy diets? World Health Organization and Food and Agriculture Organization of the United Nations.

Hinkle, D. E., Wiersma, W., & Jurs, S. G. (2003). Applied statistics for the behavioral sciences (5th ed.). Houghton Mifflin.

Kantar Worldpanel. (2020). COVID-19: Vietnam’s consumer changes and retail movements. https://www.kantar.com/inspiration/coronavirus/covid-19-vietnam-consumer-changes-and-retail-movements/

Kickbusch, S. (2001). Health literacy: Addressing the health and education divide. Health Promotion International, 16(3), 289–297.

Lowantha, P., Maneepun, P., Thechatakerng, P., & Srinaruewan, P. (2021, February 5). The consumer decision making on food delivery service in Chiang Mai [Paper presentation]. Business transition to the new normal, Chiang Mai. (in Thai)

Manprasert, S. (2020). Coronavirus outbreak impact on Thai economy. https://www.krungsri.com/th/krungsri-the-coach/investments/investment-knowledge/economic-covid-impact (in Thai)

Nutbeam, D. (2000). Health literacy as a public health goal: A challenge for contemporary health education and communication strategies into the 21st century. Health Promotion International, 15(3), 259–267.

Petpradubsook, T. (2020). Factors influencing the behavior of using food ordering services via smartphone applications of consumers in Bangkok [Unpublished master’s thesis]. Srinakharinwirot University.

Sasitha, R., Ivanovitch, K., & Boonshuyar, C. (2022). Nutrition literacy and eating behavior of undergraduate students of faculty of public health, Thammasat University. The Public Health Journal of Burapha University, 17(1), 28-43. (in Thai)

Sørensen, K., Van den Broucke, S., Fullam, J., Doyle, G., Pelikan, J., Slonska, Z., Brand, H., & (HLS-EU) Consortium Health Literacy Project European. (2012). Health literacy and public health: A systematic review and integration of definitions and models. BMC Public Health, 12, 80–93.

Srisa-ard, B. (2010). Basic research (8th ed.). Suweeriyasarn. (in Thai)

World Health Organization. (2006). Adolescent nutrition: a review of the situation in selected South-East Asian countries. World Health Organization.