Technology Acceptance Factors Affecting the Prediction of Postpartum Mothers’ Self-Care Behaviors
Keywords:
Technology Acceptance, Self-Care Behaviors, Postpartum MothersAbstract
This descriptive research aimed to examine technology acceptance, self-care health behaviors, and technology acceptance factors predicting self-care health behaviors among postpartum mothers. The participants were postpartum mothers who attended postpartum check-ups and brought their infants for health examinations and vaccinations at Well-Child Clinics in Hatyai Hospital and Songkhla Hospital between February and April 2025. A total of 327 participants were recruited using simple random sampling without replacement. The research instruments included a Technology Acceptance Questionnaire and a Postpartum Mothers’ Self-Care Behavior Questionnaire. The content validity index (CVI) values were 0.87 and 0.84, respectively, and the Cronbach’s alpha reliability coefficients were .83 and .86, respectively. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. Multiple linear regression analysis using the enter method was also performed.
The results revealed that: 1) overall technology acceptance among postpartum mothers was at the highest level (M = 4.27, S.D. = 0.76). Among the subdimensions, perceived usefulness had the highest mean score (M = 4.38, S.D. = 0.59), whereas attitudes toward technology use had the lowest mean score (M = 4.19, S.D. = 0.70). Overall self-care health behaviors among postpartum mothers were at a high level (M = 4.13, S.D. = 0.53); 2) technology acceptance factors, including perceived usefulness, perceived ease of use, and intention to use technology for self-care, significantly predicted self-care health behaviors among postpartum mothers at the .001 and .05 significance levels. These factors explained 38.7% of the variance in self-care health behaviors.
Relevant organizations can apply these research findings as guidelines for designing and developing technology-based programs to promote postpartum maternal health care. Such programs should integrate the promotion of personal health responsibility and mental health simultaneously. Additionally, government and public health agencies should enhance digital health literacy among postpartum mothers through training programs or educational activities. They should also develop health information resources that are easy to understand and accessible to support continuous and sustainable positive health behaviors.
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