Design of campaign for smoking free areas in the Roi Et Rajabhat University

Abstract

       Methods : The action research divided into 4 phrases and 4 spirals of the PAOR method. Phrase 1: survey the problem. Phrase 2: Brainstorming and developing. Phrase 3: Testing the designed campaign.  Phrase 4: Evaluation and presentation to Executives’ policy. The data was collected from October 2017 to September 2018. The study was conducted by 60 undergradted students’ volunteers and 243 study sampling. The research tools included media campaigns, the non-participation observation, the educational program, the questionnaires before and after training, the guidelines for focus group discussions. The data were analyzed by using percentile , mean, standard deviation and Paired t -test one group design  for qualitative data. Content analysis for quantitative data.

       Results : There were 4 patterns of campaign: the billboards and signs indicated the University smoking free areas according to the law; the labels and signs of non smoking areas, the public trend campaign of no smoking; and the online campaign providing information about smoking. After participated in the program, the sampling group’s knowledge about smoking increased from 66.86% (moderate) to be 85.47% (very good); the attitude about cigarette smoking after the program was no significance difference (p > .05); the smoking sampling persons (n=60) presented more anti-smoking behaviors after the program (p ‹ 0.05); the non-smoking sampling persons (n=183) showed significantly different anti-smoking behaviors after the program (p ‹ 0.05).

       Conclusion : The campaign of University’s smoking free influenced to smokers didn’t want to smoke. The no smoking labels and signs presented in some areas result with no smokers in those areas. The online knowledge program attracted, influenced in their knowledge and anti-smoking behavior. The pattern that didn’t present influence to sampling was the public trend campaign of no smoking because of the familiar.