Model of action to solve the problem of drinking beverages contain herbal ingredients in alcohol at Chuen Chom sub-district, Chuen Chom District, Maha Sarakham Province.

Abstract

Objectives : To develop an operational model to solve the problem of drinking herbal in alcoholic beverages, evaluate the effectiveness according to the model and to study the factors affecting drinking herbs in alcohol beverages in Chuen Chom Sub-district, Chuen Chom District, Maha Sarakham Province. The samples were selected from 60 selected community leaders and 247 samples aged 15 years and over that were selected by simple random sampling..

Methods : The research model is an action research, conducted in 60 samples of community leaders selected by purposive sampling, and 247 samples from people aged 15 years and over selected by simple random sampling, conducted research between July - November 2018, collecting both quantitative and qualitative data. Qualitative data were analyzed by content analysis quantitative data analysis by frequency distribution, percentage, mean, standard deviation, relationship with
multiple logistic regression analysis.

Results : The process of resolving the problems of drinking alcoholic beverages containing herbs in alcohol consist of 1) strong community leaders 2) establish activities that focus on the efficiency of the network 3) disseminate and educate the public 4) develop the potential of leaders community in recognizing the role 5) creating community contracts 6) implement the plan 7) creating surveillance networks 8) evaluation 9) lessons learned. The participation of community leaders in the process at
a high level ( = 3.32), people who drink beverages containing herbs in alcohol decrease from 22.67 percent to 7.29 percent. The factors related to drinking alcoholic beverages containing herbs in alcohol were men (OR_adj = 3.1, 95%, CI = 2.1-4.8, p-value = 0.01) 41 years and older (OR_adj = 2.8, 95%, CI = 1.1-4.3, p-value = 0.02) and low level of attitude (OR_adj = 3.8, 95%, CI = 1.1-4.3, p-value = 0.02)
Conclusion : key success factors are strong community leaders, a network of operations from various sectors, and participation in the operations of the board of directors.