JAPANESE FOOD CONSUMPTION OF HIGH SCHOOL STUDENTS AT KHON KAEN UNIVERSITY DEMONSTRATION SCHOOL (MODINDAENG), KHON KAEN PROVINCE

Abstract

             The objective : of this cross sectional descriptive study was to study consumer of secondary school students in Modindaeng demonstration school, Khon Kaen university, Maung district, and Khon Kaen province in consuming Japanese food. A total of 164 students were systematically selected at random.

              Method : Cross-sectional descriptive studyThe data was collected quantitatively by a questionnaire. Data collection was performed from December 2013 to January 2014. The data analysis was descriptive.

            Results :  The results found that 61.59% daily. Students got knowledge about Japanese food from the internet, received information about types of Japanese food, price, promotion, and a Japanese restaurant from television. The students acquired marketing mix strategies at high level. Most of these students used to eat Japanese food most frequently from a restaurant. A majority of the students ate Japanese food for dinner as meal. The average number of visits to a Japanese restaurant was one a month. They spent 151 – 300 baht for each meal at Japanese restaurants, The dish they preferred the most was sushi. The most significant reason mentioned for consuming Japanese food was the taste of the food. In order for students to receive health benefits and safely consume Japanese foods, they should be properly educated on the nutritive value and ingredients.