The Development of an Operational Model to Reduce Road Accidents in Na Mon District, Kalasin Province

Abstract

Objective : This study aimed to develop and evaluate the implementation model for reducing road traffic accidents in Na Mon District, Kalasin Province.

Methods : Participatory action research based on the concept of Kemmis and McTaggart consisted of three phases: situational analysis, development, and evaluation, conducted from February to July 2025. The sample consisted of 110 committee members who served as core leaders in developing the road traffic accident reduction model, 155 community members aged 18 years and over, and 100 residents living in Na Mon District, Kalasin Province. Research instruments consisted of in-depth interview forms, focus group discussion guidelines, and questionnaires. Quantitative data were analyzed using descriptive statistics (percentage, mean, and standard deviation) and paired sample t-test, while qualitative data from focus groups and interviews were analyzed using content analysis.

Result : Na Mon District has risk factors related to road user behavior, road conditions, and fragmented accident data systems. Although district-level mechanisms exist, systematic integration remains limited. The model development applied a participatory process and implemented six key activities, including: knowledge training and role clarification; developing community leaders to strengthen shared understanding and participation; surveying and improving high-risk locations; conducting community awareness campaigns to promote safer behaviors; developing a system for accident data collection and analysis; and strengthening network participation to drive, monitor, and continuously reflect on the implementation process. The results showed that knowledge, attitudes, participation, and satisfaction among community members and committee members increased significantly. Road traffic injuries decreased by 46%, and fatalities declined from two cases to zero. This success was driven by strong network collaboration, continuous use of data for decision-making, and support from local leaders, leading to effective and sustainable road safety management.

Conclusion : The development of a road traffic accident reduction model through participatory action research resulted in systematic operations and strengthened collaboration among local stakeholders. The outcomes demonstrated the effectiveness of the model, as the numbers of injuries and fatalities decreased. In addition, the process enhanced network capacity and promoted sustainable road safety management at the district level.