Facial Cosmetics Consuming Behavior among Sirindhorn College of Public Health students in Khon Kaen

Abstract

          Currently, Thai teenagers tend to use more facial cosmetics for different reasons. This study aimed at (1) studying facial cosmetic using behaviors, and (2) determining factors affecting facial cosmetic consuming behaviors of Sirindhorn College of Public Health students in Khon Kaen. The sample group consisted of 389 students enrolled for the first semester of academic year 2015. Data were collected using the questionnaires, and analyzed by using descriptive statistics including frequency, percentage, means, and standard deviations. The inferential statistics were multiple logistic regressions, presenting adjusted OR with 95% reliability.

          The result of the study showed that most of the samples were female (78.66%). Average age was 21 years old. They purchased facial cosmetics once a month. A convenient store was the most popular place to buy. The purchasing reasons were for beauty and personality improvements (73.78%). Considering the purchasing behaviors, the majority of the samples (97.69%) had proper facial cosmetics use behaviors. The study also revealed that the significant factors affecting facial cosmetic using behaviors were the curriculum being enrolled in, and the product itself (p-value<0.05).