Effect of Consumer Protection Education Using Village News Broadcasting Tower in Kud Chum District Area, Yasothon Province

Abstract

Community news broadcasting tower has existed in every community; however, those was still lacking a set of knowledge and presentations in order to create a strong, continuous, sustainable community of health and consumer protection that provided media through the broadcasting tower. The objectives of this research were to evaluate Village Health Volunteer’s (VHV) knowledge about 5 aspects of consumer protection including: 1) dangerous drugs, 2) unsafe cosmetics, 3) reasonable use of drugs, 4) food safety, and 5) pesticides tower and study the relationship between personal factors and knowledge after receiving the knowledge through the broadcasting. Action Research was conducted, the purposive sample of 77 VHV were selected from 5 tumbons in Kud Chum District. The research instruments were the questionnaires. Data were analyzed using statistical pair t-test and one way ANOVA.  The results found that overall, the average score of knowledge, after receiving education (= 3.63, S.D. = 1.05) was higher than before the education through the community news broadcasting tower (= 2.90, S.D. = 1.05) that was statistically significant difference at the 0.05 level. The personal factors of sex, age, experience of being a volunteer after giving knowledge were not statistically different. Conclusion; Education through the community news distribution tower might be using as the powerful audio technology for enhancing the knowledge about consumer protection and health products for VHV.