Effects of an Ante-Natal Care (ANC) Promotion Program on Awareness and Intention to Seek ANC during the First Trimester Among Reproductive Aged Women in Laemsing District, Chanthaburi

  • Jintana Jaimon
  • Porntip Punyasit
  • Pornruedee Nitirat
  • Saijai Jarujit
  • Nitjawan Weerawatthanodom
Keywords: ANC promotion, women of reproductive age, intention, awareness


Pregnant women should seek antenatal care (ANC) before 12 weeks of pregnancy (early ANC) to obtain health care and ensure the mothers' and fetuses' safety. This quasi experimental study, a nonequivalent control group pretest- posttest design, proposed to examine the effectiveness of an ANC promotion program on early-ANC, awareness, and intention to seek early ANC among reproductive age women in the Laemsing District of Chanthaburi province, Thailand. The sample population included fifty-four women aged 15 - 35 years old, equally divided into an experimental group and a comparison group. The research instruments included the ANC Promotion Program and Questionnaires to Evaluate Awareness, and Intention to Seek Early ANC. Descriptive statistics, Dependent-sample t-tests, Wilcoxon signed-rank tests, Independent t-tests, and Mann–Whitney U tests were used for data analysis. The results revealed that the participants’ awareness (Mdn = 49), and intention to seek early ANC (Mdn = 10) in the experimental group were significantly higher than their awareness (Mdn = 44), and intention before implementation of the experimental program (Mdn = 7), Z = -4.38, p < .001, r = .84, and Z = -4.60, p < .001, r = .88, respectively, and that they were significantly higher than the awareness (Mdn = 39), and intention of the comparison group (Mdn = 8), U = 25.0, p < .001, r = -.81, and U = 28.5, p < .001, r = .83, respectively. Therefore, this study suggests that ANC promotion program which was developed should be implemented to achieve successful promotion of early ANC.


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