ATTITUDES AND BEHAVIOR OF ELECTRONIC CIGARETTES CONSUMPTION WITH GUIDELINES FOR PREVENTING THE CONSUMPTION OF ELECTRONIC CIGARETTES OF CHIANG MAI RAJABHAT UNIVERSITY STUDENTS

Abstract

This research is a mixed method research (Mixed Method) with the objective of studying attitudes and behavior in consuming Electronic cigarettes and guidelines for preventing Electronic cigarette consumption among students at Chiang Mai Rajabhat University. The sample group was 425 undergraduate students in years 1-5. The quality of the tools was checked by Finding precision (Item-Objective Congruence: IOC) and finding confidence values (Reliability).

The research results found that Students' attitudes towards Electronic cigarette consumption were at a moderate level ( = 2.88, S.D.= 0.55). Electronic cigarette consumption behavior of students is at a low level ( = 2.14, S.D.= 0.95). Guidelines for preventing the consumption of Electronic cigarettes by students include 5 issues: (1) campaigning through various public relations media (2) creating regulations (3) developing a good environment (4) Learning management (5) organizing various activities.

Suggestions: Universities under the Ministry of Higher Education, Science, Research and Innovation the research results can be used as guidelines for developing activity plans. Creating
a plan or policy regarding guidelines for preventing student electronic cigarettes consumption.