ความต้องการพัฒนาสมรรถนะในการขับเคลื่อนยุทธศาสตร์สุขภาพดิจิทัลและปัจจัยที่เกี่ยวข้องของเจ้าหน้าที่สาธารณสุขในโรงพยาบาลส่งเสริมสุขภาพตำบล จังหวัดกาฬสินธุ์

Abstract

This study employed a cross-sectional analytical design to examine the level of need for competency development in driving digital health strategy and factors associated with such needs among public health officers in Subdistrict Health Promoting Hospitals, Kalasin Province. The study sample consisted of 223 public health officers. Data were collected using a structured questionnaire with a reliability coefficient of 0.979. Multiple logistic regression analysis was used to determinethe associations with a significance level set at 0.05.

The results revealed that the need for competency development in driving digital health strategy among public health officers in subdistrict health promoting hospitals, Kalasin province, was at a high-level 72.20% (95% CI: 65.92-77.71). Factors significantly associated with the need for competency development in driving digital health strategy included high-level change management in organizational culture (AOR = 8.19, 95% CI: 3.51-19.12, p-value < 0.001) high-level digital intelligence  in maintaining a positive self-identity (AOR = 3.78, 95% CI: 1.74-8.25, p-value = 0.001) and high-level social support from supervisors and colleagues in terms of resource provision(AOR = 2.79, 95% CI: 1.14-6.86, p-value = 0.025).

The findings of this study can be utilized as a guideline for workforce development planning aimed at enhancing digital technology skills that align with personnel needs, ultimately contributing to effective performance and sustainable benefits for the public.